Chrysler recently auctioned off Canada's first Fiat 500 for a whopping $85,000. Fiat is returning to North American shores and decided to celebrate by auctioning off the continents first Fiat 500 for charity.
All proceeds from the auction went towards Villa Charities, a Canadian charity that helps mentally ill and elderly Italian-Canadians in Toronto. Check out the auctioned off Fiat 500 above. I predict that that will be the first of many Fiat 500s soon to fill roads up and down North America in the coming years.
Charitable Mini-Cars
Chrysler Auctions off Canada's First Fiat 500 for $85,000
Trend Themes
1. Charitable Auto Auctions - Expanding the concept of auto auctions to include charitable causes.
2. Luxury Compact Cars - Creating a niche market for high-end compact cars.
3. Supporting Italian-canadians - Leveraging cultural pride to generate support for charitable causes.
Industry Implications
1. Automotive - Exploring opportunities in charity-driven auto auctions.
2. Charity - Utilizing unique fundraising methods to support specific cultural communities.
3. Luxury - Tapping into the demand for luxury options even in compact car segments.