If you’re a fashion lover and car aficionado, the day has come where these two things become one: the Fiat 500 by Gucci. Today marks NOWNESS.com premiere of director Chris Sweeney’s short, which showcases the two Italian makers Gucci and Fiat collaborating to create a fashion infused car.
In this reel, viewers can see luxury accessories, high heels, sunglasses and handbags all going through a machine that transforms everything into car parts. This creatively crafted short is a marketing advertisement to showcase the collaboration.
The finished product is a Gucci embellished Fiat with the signature red and green striped lining the side of the car. The interior is canvased with Gucci designs as well, making this car a fashionable statement on the road.
"The Fiat 500 is a car that everyone holds close to their hearts," says Sweeney. "It’s an icon of design."
Not on front page