This fertilizer branding was created in a collaboration between 'Real Shit' and the artist Laurina Paperina in response to the Transatlantic Trade and Investment Partnership.
The TTIP has faced a lot of backlash and many controversies due to the negative impact it will have across the board, with everything from labor rights to the environment facing severe consequences as a result of the agreement. Real Shit's fertilizer branding reveals illustrations of animals defecating on the TTIP agreement and exclaiming that it must by boycotted. The fertilizer itself is organic and ethically sourced, with the aim of promoting a food industry that focuses on the growth of the environment rather than food corporations.
This branding uses humor to send a message about a potentially dangerous agreement that could have a major impact on global issues.
Direct Fertilizer Branding
This Fertilizer Design Protests the TTIP
Trend Themes
1. Ethical Agriculture - As consumers become increasingly aware of environmental issues, companies can disrupt the agriculture industry by promoting ethically sourced and environmentally friendly products.
2. Brand Activism - As consumers become more politically engaged, companies can differentiate themselves by taking a stance on current events and using their branding to make a statement.
3. Humor in Marketing - Using humor to address serious issues can create a more engaging and memorable message for consumers.
Industry Implications
1. Agriculture - Companies in the agriculture industry can create a competitive edge by promoting ethically sourced and environmentally friendly products.
2. Marketing/advertising - As consumers become more politically engaged, companies in the marketing and advertising industry can create campaigns that take a clear stance on current events and issues.
3. Environmental Activism - Companies focused on environmental activism can disrupt traditional methods of agriculture by promoting and supporting ethical and sustainable practices.