FaZe Clan has announced a collaboration with Disney that will result in a year-long apparel collection. The collection introduces a ‘tech-vamped’ version of Mickey Mouse called ‘Mickey On The Grid.’
Launching May 28, 2022, in FaZe Clan’s themed pop-up store, the collection will feature t-shirts, sweatshirts, and hats. The collection was designed in collaboration with Disney’s creative team and FaZe Clan’s Lead Designer James Casper Vine and Creative Director Jay ‘JVY’ Richardson.
Richardson commented on the collaboration, saying: "This year-long collaboration is a part of our ongoing expansion into retail and consumer products. Myself and the product team at FaZe are honoured Disney trusted us to take a creative and modern approach to such an iconic character like Mickey Mouse."
Cartoon-Themed Esports Apparel
FaZe Clan and Disney Announce a Year-Long Apparel Collaboration
Trend Themes
1. Cartoon-themed Esports Apparel - Opportunity for Esports Organizations to Collaborate with Iconic Brands and Expand Retail Offerings
2. Tech-vamped Versions of Iconic Characters - Potential for New Collabs Between Tech and Entertainment Companies
3. Year-long Collaborations - Growing Trend of Long-Term Brand Collaborations
Industry Implications
1. Esports - Esports Organizations Can Expand Retail Offerings and Collaborate with Iconic Brands
2. Entertainment - Opportunity for Tech and Entertainment Companies to Collaborate on New and Unique Products
3. Retail - Growing Trend of Long-Term Brand Collaborations Presents New Opportunities for the Retail Industry