KFC is following other restaurant chains such as McDonald's and Wendy's by incorporating fast ordering services in its mobile application.
'Quick Pick-Up' is a service that allows KFC-Goers to place an order at any participating location in advance on KFC's website or on the KFC mobile app. There will be several reserved parking spaces at each location for users of this service, ensuring the smoothest experience possible.
KFC has noted that Americans spend a ridiculous amount of time waiting in lines across their lives, with this amount reaching almost 37 billion hours. Therefore, the Quick Pick-Up service is meant to reduce this massive figure as much as possible.
In addition to the release of the feature itself, KFC is providing limited-time offers for users of the service, including discounted and free products.
Efficient QSR Ordering Services
KFC Announced the Release of Quick Pick-Up For Fast Ordering
Trend Themes
1. Fast Ordering Services - Restaurants are incorporating fast ordering services in their mobile applications.
2. Reserved Parking Spaces - Restaurants are providing reserved parking spaces for users of fast ordering services.
3. Limited-time Promotions - Restaurants are providing limited-time promotions for users of fast ordering services.
Industry Implications
1. Fast Food Chains - Fast food chains can incorporate fast ordering services to reduce wait times.
2. Mobile Application Development - Mobile application developers can help restaurant chains develop fast ordering services.
3. Parking Management - Parking management companies can offer reserved parking spaces for restaurants with fast ordering services.