New York artist Phillip Toledano showcases the growing trend of artistic fashion by photographing models wearing the latest fashion designs as pieces of art in a gallery or a museum.
We have seen fashion designers such as Versace and Dolce & Gabbana design their recent dresses and bags as if they were paintings. Phillip Toledano ran with the idea in a different direction. He took the fashion creations and showcased them as true pieces of art.
I love the art direction. You can see people snapping pictures of the 'art,' sitting down on a bench next to it and sketching the masterpieces and having security staff guard them closely.
Very cool and creative work.
Fashion as Gallery Art
The Photography of Phillip Toledano
Trend Themes
1. Artistic Fashion - The trend of showcasing fashion designs as pieces of art in galleries and museums creates new opportunities for fashion designers to think beyond clothing and into the realm of visual art.
2. Fashion as Museums Exhibits - The increasing presence of fashion designs in museum exhibits is a disruptive innovation opportunity for museums and galleries to draw in younger audiences and expand their target consumer base.
3. Fashion Photography as Fine Art - The use of fashion photography as fine art highlights a convergence of two industries: fashion and photography, creating new opportunities for cross-industry collaboration and experimentation.
Industry Implications
1. Fashion Industry - Fashion designers can explore using artistic elements and showcasing their designs in galleries to create new business and marketing opportunities and expand their target consumer base.
2. Art Industry - The expanding trend of exhibiting fashion designs as art challenges traditional notions of what can be considered art and expands opportunities and collaborations for artists and galleries in this market.
3. Photography Industry - Fashion photography as fine art creates new opportunities for photographers to experiment with fashion subject matter and techniques while expanding their market and collaborations with fashion designers.