thredUP's Fashion Footprint Calculator brings awareness to the fact that the "fashion industry produces more harmful carbon emissions than the aviation and shipping industries combined" and asks consumers to consider how they play a part. The calculator asks users a series of questions based on how often they purchase, care for and wear clothes, and comes up with the amount of carbon that one's closet generates annually. thredUP also provides useful tips for reducing one's carbon footprint, such as supporting sustainable brands, renting instead of buying, or repairing items rather than throwing them away.
The fashion industry has a significant carbon impact on the environment and many environmentally conscious consumers are changing the way they participate by purchasing second-hand items that are already in circulation—especially from retailers like thredUP, the world's largest online thrift store.
Fashion Footprint Calculators
thredUP Shows How Clothing Habits Contribute to Climate Change
Trend Themes
1. Second-hand Fashion - Opportunity to tap into the growing market for second-hand fashion as consumers seek more sustainable alternatives to traditional retail.
2. Sustainable Brands - Potential for brands that prioritize sustainability to gain market share as consumers become more aware of the environmental impact of the fashion industry.
3. Clothing Repair and Maintenance - Disruptive innovation opportunity for businesses that offer clothing repair and maintenance services as consumers look for ways to extend the lifespan of their garments.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the growing market for second-hand fashion and promote sustainable brands in their offerings.
2. Thrift Stores - Thrift stores like thredUP have the opportunity to expand and attract environmentally conscious consumers who are looking to purchase second-hand clothing.
3. Clothing Repair Services - Businesses that specialize in clothing repair and maintenance can meet the increasing demand for services that help consumers extend the lifespan of their garments.