The Greek luxury haute couture house 'Anna Veneti' has created a fashion brand identity that makes it stand out while establishing its role as a luxury brand.
Designed by Antonia Skaraki A.S., the brand's identity is implemented in everything from its bags, boxes and labels, to its stationary, business cards and logo. The color scheme revolves around white and black with gold embellishments. The only products that divert from this theme are the labels and bags the clothing brand offers, as they are covered in artistic illustrations of a key or a deer, with vivid color accents.
This fashion brand identity captures the luxurious sophistication that the brand would like to represent in a way that ensures that it is memorable to consumers.
Watercolor Fashion Branding
This Fashion Brand Identity Was Designed for Anna Veneti
Trend Themes
1. Luxury Brand Identity - Developing a brand identity that captures the essence of luxury and sophistication, creating a memorable experience for consumers.
2. Artistic Illustrations - Incorporating artistic illustrations on labels and packaging to add visual appeal and differentiate the brand from competitors.
3. Color Scheme Innovation - Exploring unique and eye-catching color schemes to create a distinctive brand identity that resonates with consumers.
Industry Implications
1. Fashion - Innovating in the fashion industry by creating visually striking brand identities that attract and engage consumers.
2. Graphic Design - Exploring new design elements and techniques to create captivating brand identities for various industries.
3. Luxury Goods - Revolutionizing the luxury goods industry by incorporating artistic elements and memorable brand identities.