Singers Katey Perry and Robyn are among the celebrities who have participated in Fashion Against AIDS 2009, the second collaboration between H&M and Designers Against AIDS (DAA).
The new collection comes after the success of the first in 2008. The concept is pretty simple: celebrities design t-shirts and other fashion pieces, and 25% of the sales price will be donated to youth HIV/AIDS awareness projects.
Other participating celebrities include Dita Von Teese, Cyndi Lauper, Roisin Murphy, N.E.R.D., Estelle, Yoko Ono, Tokio Hotel, Yelle and Dangerous Muse.
VIP Anti-HIV Designs
Celebrities for H&M's Fashion Against AIDS 2009 Collection
Trend Themes
1. Celebrity-designed Fashion - Opportunities for fashion brands to collaborate with celebrities in designing clothing and accessories, contributing to charitable causes.
2. Charitable Partnerships - Opportunities for brands to partner with non-profit organizations to raise funds for social causes through sales of specially designed products.
3. Youth HIV/AIDS Awareness - Growing focus on raising awareness among youth about HIV/AIDS through creative initiatives and collaborations in the fashion industry.
Industry Implications
1. Fashion - Innovative collaborations with celebrities and non-profit organizations to create fashion lines that support charitable causes.
2. Non-profit - Opportunities for non-profit organizations to partner with fashion brands and celebrities to raise funds for important causes.
3. Youth Advocacy - Growing demand for innovative approaches to educate and engage young people in HIV/AIDS awareness campaigns.