As a growing number of consumers opt for locally sourced food over imported ingredients, London's 'FARM:shop' is paving the way for sustainable eating. Instead of simply opting for food grown in the surrounding area, FARM:shop takes the concept of farm-to-table dining one step further by growing food on-site.
FARM:shop is a "farm in a shop" located in the heart of London. The lower portion of the venue serves a cafe and events venue for local artists, while the rest of the shop is decked out with a aquaponics fish farm, a chicken coop and a flower shop. This allows the staff to grow fresh ingredients on-site, which are then used to create delicious meals for the cafe.
As a green movement continues to gain steam, London's FARM:shop is the perfect place for those attending Trend Hunter’s London innovation conference to see urban farming in action.
Hydroponic Farm Cafes
London's 'FARM:shop' Grows Food On-Site for Its In-Store Cafe
Trend Themes
1. Sustainable Dining - FARM:shop demonstrates the growing trend of sustainable dining by growing food on-site for its cafe.
2. Locally Sourced Food - The 'farm in a shop' concept at FARM:shop highlights the trend of consumers choosing locally sourced food over imported ingredients.
3. Urban Farming - FARM:shop showcases the trend of urban farming by combining a cafe and event venue with an on-site aquaponics fish farm, chicken coop, and flower shop.
Industry Implications
1. Restaurant and Hospitality - The restaurant industry can explore on-site food production to offer sustainable dining experiences and cater to the demand for locally sourced food.
2. Agriculture and Farming - The agriculture industry can embrace urban farming concepts like FARM:shop to meet the increased demand for locally grown and sustainable food.
3. Event Planning and Venue Management - The event planning industry can incorporate on-site farming elements like FARM:shop to provide unique and eco-friendly event spaces.