In an effort to help local restaurants offset the cost of fresh ingredients and support farmers and producers, Uber Eats debuted a new initiative, dubebd FarmFresh. The new iniaitive was made possible by a new partnership with 100km Foods Inc., and give restaurants up to $1,000 in credits to purchase fresh ingredients from local farmers and create signature #FarmFresh dishes available exclusively on Uber Eats.
"We created #FarmFresh, a global first for Uber Eats, because our Canadian customers are so passionate and conscious of their food choices and how eating fresh, local meals can support both restaurants and farmers," said Lola Kassim, General Manager, Uber Eats Canada. "Through incredible partnerships like this one with 100km Foods Inc. and dedicated restaurants that are prioritizing locally-sourced foods, we’re hoping to expand #FarmFresh initiatives to even more communities."
Farmer-Supporting Food Apps
Uber Eats Canada the Debuts FarmFresh Initiative for Exclusive Orders
Trend Themes
1. Local Food Movement - Disruptive innovation opportunity: Develop platforms that connect consumers with local farmers and restaurants, supporting the growth of the local food economy.
2. Sustainable Food Delivery - Disruptive innovation opportunity: Create delivery apps that prioritize sourcing fresh, sustainable ingredients from local farmers, catering to the increasing demand for environmentally friendly options.
3. Partnerships for Community Support - Disruptive innovation opportunity: Facilitate collaborations between food delivery platforms, farmers, and restaurants to address food insecurity, support local economies, and create exclusive farm-to-table experiences.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity: Integrate features that enable restaurants to easily access and purchase fresh ingredients from local farmers, fostering a stronger farm-to-table connection.
2. Agriculture - Disruptive innovation opportunity: Develop technology solutions that streamline the distribution process, connecting farmers directly with restaurants and food delivery platforms for a more efficient and sustainable supply chain.
3. Sustainable Dining - Disruptive innovation opportunity: Support the growth of sustainable dining by creating platforms that enable consumers to easily discover and order dishes made with locally-sourced and environmentally friendly ingredients.