Touted as the first tastable print ad, the Fanta campaign is full of flavor. Although people might be wary of tearing off a piece of it and popping it in their mouth, once they bite the bullet, they won't regret it. As the Fanta campaign starts off reading, "Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share." Essentially, the Fanta campaign allows people to try its new deliciously orang flavor.
The Fanta campaign was created by OgilvyOne Middle East, an ad agency based in Dubai, United Arab Emirates. Art directed by Rodrigo Mavu, it was finessed by creative technologist Niv Baniahmad.
Tastable Print Ads
The Fanta Campaign is Packed with a Delicious Orange Flavor
Trend Themes
1. Tastable Print Ads - Disruptive innovation opportunity: Creating engaging and interactive advertising experiences by incorporating sensory elements like taste.
2. Flavor-based Advertising - Disruptive innovation opportunity: Developing campaigns that leverage taste as a key element to evoke emotions and enhance brand connection.
3. Immersive Advertising - Disruptive innovation opportunity: Utilizing innovative technologies to create multi-sensory experiences in print ads.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Introducing new forms of interactive and immersive advertising media to captivate consumers.
2. Food and Beverages - Disruptive innovation opportunity: Integrating taste experiences into product promotions and marketing campaigns.
3. Printing and Packaging - Disruptive innovation opportunity: Developing printing techniques that allow for the incorporation of taste elements in ads for various industries.