Like many other brands, Rubio's went the extra mile to help customers celebrate Cinco de Mayo this year with its heat and serve Family Enchilada Meal.
Launched just ahead of Cinco de Mayo, Rudio's Family Enchilada Meal was a takeout meal that could be heated up and enjoyed at home. The meal consisted of ten enchiladas made with the customer's choice of USDA choice steak, all-natural chicken, grilled shrimp, Norway Lobster, or cheese. The enchiladas were then smothered in Rubio’s signature verde enchilada sauce and then topped with Rubio’s creamy white sauce and salsa fresca. The meal also came with two side dishes, either citrus rice or Mexican rice, and 'no fried' pinto beans or black beans.
To add an extra element of fun, Rudio's also created virtual Zoom backgrounds and curated Spotify playlists so customers could celebrate Cinco de Mayo virtually with friends.
Heat-and-Eat Enchilada Meals
Rubio's Created a Takeout Family Enchilada Meal for Cinco De Mayo
Trend Themes
1. Heat-and-serve Meals - The trend of creating meals that can be easily heated up at home offers opportunities for brands to create new dishes that can be cooked at a moment's notice.
2. Virtual Celebrations - With the rise of online gatherings, opportunities arise for brands to offer virtual experiences that complement their products.
3. Customizable Meals - The desire for choice and flexibility gives rise to opportunities for brands to create meals that customers can customize to their liking.
Industry Implications
1. Food Industry - The food industry has opportunities to develop heat-and-serve meal options that can be easily prepared at home with minimal effort.
2. Event Planning Industry - The event planning industry can offer virtual celebration services to allow customers to celebrate special occasions from the comfort of their own homes.
3. Technology Industry - The technology industry can create virtual platforms and tools that enhance virtual celebration experiences and allow customers to connect with friends and family online.