Pizza Hut collaborated with Keith Lee, a TikTok food critic, on the FamiLEE Community Pizza, which shares a simple yet authentic pie that represents a favorite combination of flavors and textures.
Beyond having an audience of more than 16 million users on TikTok, Keith Lee is a Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality winner. "Bacon and pepperoni are the only toppings I ever get on my pizza—they are my favorite," Lee said, "So when I was working with Pizza Hut to make this, it only felt right to make a pizza that I would (and do) eat all the time."
This pizza is part of Pizza Hut's $12 ANY promotion, meaning that customers can get add a few more toppings and enjoy the same price. What's more, Pizza Hut and Lee are donating $50,000 to Southfield ANT and Oak Hills High School to support education and community.
Customizable Pepperoni Pizzas
Pizza Hut Made the FamiLEE Community Pizza with a TikTok Food Critic
Trend Themes
1. Customizable-pepperoni-pizzas - Opportunity for fast food chains to collaborate with social media influencers for new menu creations.
2. Community-collaborations-in-food - Potential for brands to engage with local communities and influencers for product development.
3. Social-media-marketing-innovations - Rise in influencer partnerships to create unique offerings and drive engagement in the food industry.
Industry Implications
1. Fast-food-restaurant-industry - Integration of influencer collaborations to introduce personalized and trendy menu items.
2. Education-support-initiatives - Brands utilizing promotional campaigns to contribute to educational causes and community development.
3. Social-media-engagement-services - Opportunities for companies to facilitate influencer-brand partnerships and amplify social media presence in the food sector.