Tommy Hilfiger has launched a sneak peek of the 2015 fall line that pulls inspiration from the classic sport of football. The entire campaign is set to launch at the beginning of August 2015.
For now, the images that have been released are filled with warm tones that reflect the autumn season. The images are photographed on a football field to provide a sense of causality in this new seasonal fashion line. These beautiful fashion pieces are meant to be worn during luxury downtime spent with friends, family and enjoying some classic America sports.
This line is titled Team Hilfiger to further amplify the football themes. With the American football-inspired fall line Tommy Hilfiger will be celebrating its 30th fall/winter anniversary.
Football-Inspired Fashions
Tommy Hilfiger's Fall Line is Inspired by Classic American Football
Trend Themes
1. Sport-inspired Fashion - Opportunity for fashion brands to create unique collections inspired by classic sports, bringing together the worlds of athletics and fashion.
2. Seasonal Fashion Campaigns - Opportunity for brands to launch seasonal campaigns with specific themes to generate excitement and create a sense of brand personality and identity.
3. Nostalgic Fashion Collections - Opportunity for brands to tap into consumers' fond memories of their favorite sports and teams by creating nostalgic fashion collections inspired by classic sports themes.
Industry Implications
1. Fashion - Fashion brands can capitalize on this trend by releasing sport-inspired collections for the fall/winter season.
2. Sports - Sports teams and organizations can partner with fashion brands to create exclusive merchandise and fashion lines inspired by their brand and history.
3. Marketing and Advertising - Marketing and advertising agencies can create seasonal campaigns for brands, featuring unique themes like sport-inspired fashion to generate excitement and engagement with consumers.