McConnell’s Fine Ice Cream teamed up with beverage brand Martinelli’s to create a seasonal fall ice cream flavor that's made to perfectly pair with Martinelli’s cider with an in-house-made cranberry jam. The Apple Cider & Cranberry Jam flavor is a holiday offering that's full of autumnal flavors that mirror the favorite beverage that inspired its conception.
This festive treat speaks to ice cream lovers who are looking for a special way to celebrate the season, especially adults who are looking for a creative dessert and drink pairing. This exploration of flavor promises to be the perfect gift for foodies who are looking for a new experience of comforting fall flavors in a fresh new format.
Cider-Paired Ice Creams
McConnell’s Fine Ice Cream & Martinelli’s Created a Fall Ice Cream Flavor
Trend Themes
1. Seasonal Flavor Pairing - Creating unique flavor combinations that align with the changing seasons to appeal to consumers' desire for novel taste experiences.
2. Collaborations - Partnerships between food and beverage brands to create new products or enhance existing ones with complementary flavor profiles.
3. Alcohol-infused Desserts - Incorporating alcoholic beverages into dessert offerings to provide a unique and elevated culinary experience.
Industry Implications
1. Ice Cream Manufacturing - Innovative ice cream brands can explore seasonal partnerships with beverage brands to create unique flavor combinations.
2. Beverage - Beverage brands can explore partnerships with food brands to create new products that incorporate their beverages in a unique and complementary way.
3. Restaurant/café - Restaurants and cafes can offer alcohol-infused desserts to provide a unique and elevated dining experience for customers.