These are called Hero Tattoos and what they do is fake street cred.
So for example, If someone takes a nasty, embarrassing spill and sustains a cut that needs stitches, they can get a tattoo claiming that they got the scar fighting off an armed robber who slashed him with a knife. I'm making stuff up here but basically, that's the gist of it. If you have a scar that you acquired in a rather pedestrian, lackluster way, no problem. You can get a Hero tattoo saying that you got the scar saving a baby's life or something like that. At the moment, Hero tattoos are only available in German. Thank goodness for that.
Faking Street Cred
Hero Tattoos
Trend Themes
1. Fake Street Cred - Disruptive innovation opportunity: Develop a platform or service that allows people to create and customize their own fake street cred tattoos.
2. Scar Storytelling - Disruptive innovation opportunity: Create a brand or service that specializes in designing and applying tattoos that tell unique and empowering stories about scars.
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Industry Implications
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