As artists everywhere seem to be taking their tour merchandise more seriously after the success of Kanye West's line, it makes sense that fashion labels UNDERCOVER and TAKAHIROMIYASHITATheSoloist have released a line of tees that boast of an edgy fake band.
On tees and long-sleeves, the two brands imagine 'The Sons of Monsters' going on a tour across Europe. Meanwhile, other apparel options dote the names of UNDERCOVER and TAKAHIROMIYASHITATheSoloist as a means to make the collaborative effort clear and better incite fans of both to buy. On the tees and long-sleeves that carry the name of the fake band however, the two brands imagine a logo to go along, resulting in a Frankenstein-like hand that's at the center of the apparel.
Fictional Tour Merchandise
These Fashion Labels Imbued Apparel with the Name of a Fake Band
Trend Themes
1. Fictional Band Merchandise - Fashion labels are branching out by creating fictional band merchandise as a form of brand extension.
2. Tour Merchandise for Fake Bands - Designers are capitalizing on the success of artist tour merchandise by creating tour merchandise for non-existent bands.
3. Collaborative Fashion Designs - Co-branded designs between fashion labels are becoming increasingly popular as a way to reach a wider consumer base.
Industry Implications
1. Fashion - Fashion labels are creating new revenue streams by releasing non-traditional merchandise like fictional tour apparel.
2. Music - The rise of artist tour merchandise has created a new market for fashion labels and designers to create similar merchandise for fictional bands.
3. Marketing - Branded collaborations in fashion are a growing trend that allows companies to expand their reach and appeal to a wider audience.