Blueland is known for its eco-friendly approach to cleaning essentials that combine cleaning tablets with reusable and refillable Forever Bottles, and now the brand is expanding into waste-reducing skincare with the Blueland Facial Cleanser Starter Kit.
This skincare starter kit pairs an eight-ounce Forever Bottle from the brand with powder refill pouch packs of its one-of-a-kind gentle facial cleanser that transforms from powder into a full bottle of non-foaming gel with a skin-balanced pH. As the brand spells out with a simple equation, "our powder + your water = one full bottle of facial cleanser."
The gentle facial cleanser is powered by plant-based, earth-friendly ingredients like Vitamin E, oat and Kaolin clay, and no irritating fragrance.
Waste-Reducing Facial Cleansers
Blueland's Facial Cleanser Starter Kit Includes a Powder-to-Gel
Trend Themes
1. Eco-friendly Skincare - A trend in beauty industry towards environmentally conscious skincare products presents opportunity for innovation in creating skincare products that produce less waste.
2. Powder-to-gel Skincare - The Blueland Facial Cleanser Starter Kit's innovative powder-to-gel formulation presents an opportunity for disruptive products in the skincare space that reduce packaging waste.
3. Plant-based Skincare - Using plant-based ingredients, as done in the Blueland Facial Cleanser Starter Kit, is a trend in the beauty industry, creating opportunities for innovation in the use of such ingredients in creating effective skincare products.
Industry Implications
1. Beauty Products Industry - Companies in the beauty industry can invest in eco-friendly initiatives to produce more sustainable products.
2. Skincare Industry - The Blueland Facial Cleanser Starter Kit presents an opportunity for skincare companies to reduce packaging waste by creating similar powder-to-gel formulations.
3. Consumer Goods Industry - The trend towards eco-friendliness and the desire for sustainable products can create opportunities for innovation in various consumer goods industries, including beauty and skincare.