As vastly different companies starting from incredibly different starting bases, Facebook and Google are both royalty in the Internet world, but who is King? Facebook might have the users, but what do the users use as a search engine? Google.
What Facebook does well is act as a service. As Mark Zuckerberg puts it: "we don't build services to make money; we make money to build better services." With this in mind, Google wins the ad game. In the line-up against Facebook, growth, performance, targeting and format are the clear winners for the Google machine.
With the release of the Facebook IPO coming in at over $100 billion, don't worry; the social giant might be lagging behind Google, but they are hardly slumming it.
Social Media Comparison Charts
The 'Facebook IPO: Can it Beat Google?' Infographic is Informative
Trend Themes
1. Growth and Performance - There is an opportunity for disruptive innovation in advertising platforms that can provide superior growth and performance metrics compared to Facebook and Google.
2. User Engagement and Experience - There is an opportunity for disruptive innovation in social media platforms that can offer a better user engagement and experience than Facebook and Google.
3. Monetization Strategies - There is an opportunity for disruptive innovation in monetization strategies that can outperform the ad game of Facebook and Google.
Industry Implications
1. Advertising Technology - The advertising technology industry can explore disruptive innovation opportunities to enhance growth and performance metrics in comparison to Facebook and Google.
2. Social Media Platforms - The social media platform industry can explore disruptive innovation opportunities to provide a superior user engagement and experience compared to Facebook and Google.
3. Marketing and Advertising - The marketing and advertising industry can explore disruptive innovation opportunities to develop new monetization strategies that outperform Facebook and Google's ad game.