The Laneige Brightening Sparkling Capsule face mist provides an innovative way to moisturize the skin by harnessing the benefits of mineral water to provide a cooling sensation to tired and worn out skin. The mist comes with two different products, including a spray bottle containing the fast mist and sparkling water capsules that can be infused into the mist prior to use. This ensures the capsules remain fresh and packed with minerals till the moment they are used on the skin.
The Laneige Brightening Sparkling Capsule mist contains over 40 minerals and detoxifying ingredients such as lemon, orange and bilberry that work together with the sparkling water to provide a refreshing source of hydration while on-the-go. A misting product is an ideal format to ensure the skin immediately absorbs the liquid.
Hydrating Sparkling Water Mists
The Laneige Capsule Face Mist Contains Carbonation and Minerals
Trend Themes
1. Sparkling Water Skincare - There is an opportunity for skincare brands to incorporate sparkling water and carbonation into their products to enhance the hydrating and refreshing effects on the skin.
2. Capsule Infused Skincare - More skincare brands can follow Laneige's lead by creating capsule-infused products that ensure the active ingredients remain fresh until the moment of use, providing a more effective treatment for the skin.
3. On-the-go Skincare - In today's fast-paced world, there is a growing demand for portable skincare products that can provide an instant and refreshing source of hydration while on-the-go.
Industry Implications
1. Skincare - This trend presents an opportunity for skincare companies to innovate and differentiate themselves by offering unique and effective products that incorporate sparkling water and capsule-infused technology.
2. Beverage - Beverage companies can explore the potential application of sparkling water in skincare and beauty products to expand their product offerings and tap into new markets.
3. Travel - The demand for on-the-go skincare products presents an opportunity for the travel industry to partner with skincare companies and offer these products as part of their travel amenities and services.