Lush is expanding on its 'Sleepy Range' with a new face and body mask designed to help the wearer get a better night's sleep. Filled with calming scents of lavendar and camomile, Lush has been adding to its popular sleep-centric line for quite a few months now, building up an inventory that spans from bath bombs to room sprays.
Its latest addition, the face and body mask, is specifically formulated to help the user relax and unwind. It can do so through its inclusion of lemon verbena and valerian root, alongside other skin-nourishing ingredients. the clay mask can be applied to the skin, kickstarting one's bedroom routine and helping to create healthy habits that protect the skin.
Sleep-Centric Clay Masks
Lush Expands Its Sleepy Range with a Face and Body Mask
Trend Themes
1. Sleep-centric Beauty - Leveraging the popularity of the Sleepy Range, beauty brands can create more products that focus on helping users relax and improve their sleep quality.
2. Natural Remedies - As consumers prioritize self-care and wellness, there is an opportunity for natural and plant-based remedies, like lavender and chamomile, to gain traction in the beauty industry.
3. Multi-purpose Masks - Face and body masks that offer multiple benefits, such as skin nourishment and relaxation, can provide consumers with a more efficient and convenient self-care experience.
Industry Implications
1. Beauty and Personal Care - Beauty brands can innovate in creating products that cater to consumers who prioritize self-care and achieving quality sleep.
2. Wellness and Self-care - The trend towards natural remedies and improving sleep quality presents an opportunity for wellness and self-care industries to create products or services that help customers achieve these goals.
3. Natural Skincare - There is a growing demand for natural skincare products as consumers focus on health and wellness, providing an opportunity for brands to incorporate calming ingredients and adapt to consumer preferences.