Lovers of the Old Spice commercials may be surprised to see this new Fabio Old Spice ad. Featuring the famous Italian model who has become synonymous with romance novels, the commercial uses his long hair to draw in viewers.
The Fabio Old Spice ad shows a long shot of his hair followed by the model taking a sip of a tropical drink. The ad definitely takes a different approach compared to the ones featuring Isaiah Mustafa.
This is only one out of a series of new commercials featuring Fabio; with others including a fireplace, piano and mountain top.
Although YouTube comments urge for the return of Isaiah, the Fabio Old Spice commercial definitely makes for an interesting clip.
Implications - With so many new stresses emerging in contemporary society, consumers are looking for more ways of relief than ever before. Products that contain a humorous element are attractive to those who don't have time to stop and enjoy things. In order to attract more shoppers, a company could focus on integrating a sense of whimsy into their more practical items.
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The Fabio Old Spice Commercial Introduces a New Face to the Brand
Trend Themes
1. Humorous Advertising - Companies can disrupt the market by incorporating humor into their advertising to attract time-crunched consumers looking for relief.
2. Celebrity Endorsements - The use of famous personalities, such as Fabio, in advertising can help companies stand out in a crowded market and appeal to fans of those celebrities.
3. Unconventional Marketing Techniques - Using unexpected settings, such as a mountain top, in advertising can help companies capture attention and differentiate themselves from competitors.
Industry Implications
1. Personal Care - Personal care companies could disrupt the market by using humor and celebrity endorsements in their advertising to appeal to consumers looking for a break from stress and routine.
2. Consumer Goods - Consumer goods companies could explore unconventional marketing techniques, such as using unexpected settings, to capture attention and differentiate themselves from competitors.
3. Entertainment - Entertainment companies with a focus on comedy or celebrity culture could partner with advertisers to create humorous and attention-grabbing campaigns.