'Too Faced' is set to release a new eyeshadow palette that draws inspiration from an unlikely source. While peanut butter and jelly sandwiches are a popular childhood snack, this brand is using the tasty combination as the inspiration for its new makeup palette.
The 'Peanut Butter and Jelly Eyeshadow Calette' from Two Faced is a nine shade palette that looks and smells like the iconic sandwich. The palette is broken up into three different looks that range from soft and sweet to rich and creamy. Each color is inspired by a different aspect of the sandwich, with a bright purple hue called 'Jelly' and a shimmering brown dubbed 'Peanut Butter Cup." To top it off, the eyeshadow palette boasts a subtle peanut smell that is sure to evoke familiar memories of the tasty childhood snack.
Sandwich-Inspired Eyeshadow Palettes
This Eyeshadow Palette Resembles a Classic Childhood Snack
Trend Themes
1. Food-inspired Cosmetics - Opportunity for the beauty industry to create makeup products inspired by popular food items
2. Multi-use Makeup Products - Opportunity for the cosmetics industry to create versatile makeup products with multiple uses, such as eyeshadow that can be used as blush or lipstick
3. Sensory Products - Opportunity for various industries to create products that engage multiple senses, such as eyeshadow that smells like food, to enhance customer experience
Industry Implications
1. Beauty - Opportunity for the beauty industry to create food-inspired makeup products
2. Food - Opportunity for the food industry to collaborate with the beauty industry to create makeup products inspired by popular food items
3. Marketing - Opportunity for the marketing industry to create campaigns around sensory products to enhance brand engagement