While not designed to only suit one specific demographic and that one group alone, this eye shadow palette does target problems related to aging.
The 'Ulta' palette is titled the 'Superhero Eye Transforming Anti-Aging Super Palette' and its development included collaborations with plastic surgeons. The anti-aging benefits of this eye shadow palette include "hydrolyzed collagen, silk, peptides and antioxidants" -- which are all ingredients that have been shown by dermatologists to play a role in preventing accelerated aging of the skin. The eye shadow palette comes in 12 different shades that were created to be universally flattering -- no matter the age, skin color or texture of the wearer.
This palette offers skin health along with beauty, making it a product that will likely be popular for the young and mature alike.
Anti-Aging Eye Shadows
This Ulta Eye Shadow Palette Targets Mature Women
Trend Themes
1. Anti-aging Cosmetics - The use of anti-aging ingredients in cosmetics is a growing trend.
2. Collaborations with Professionals - Collaborating with professionals in a specific industry can result in the development of niche products.
3. Universal Products - Creating products that are universally flattering can increase market potential and customer appeal.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from incorporating anti-aging ingredients in their products.
2. Plastic Surgery - The plastic surgery industry can collaborate with cosmetics companies to develop products targeted towards their patients.
3. Retail - Retail companies can benefit from offering universal products that cater to a wide range of customers.