Shiseido’s best-selling skin booster is the Ultimune Power Infusing Concentrate and now there's the Ultimune Eye Power Infusing Eye Concentrate specifically for the delicate eye area. The product is said to have been "inspired by the discovery that rubbing your eyes causes friction that can age your skin," and it shares a long-lasting moisturizing formula that helps to provide a shield of protection against dryness, wrinkles and waning resilience.
The potent formula for eye skin health shares the benefits of ImuGeneration Technology powered by the extracts of reishi mushroom and iris root, plus an ImuMoisture Complex to prevent oxidation. With a routine that involves prepping, strengthening, moisturizing and protecting the skin, the Ultimune Eye Power Infusing Eye Concentrate neatly fits into the second step.
The product is packaged in a brightly colored, sculptural pump, so that it can easily be dispensed directly onto a fingertip and smoothed over the eye area morning and night.
Shielding Eye Concentrates
The Ultimune Eye Power Infusing Eye Concentrate Strengthens Skin
Trend Themes
1. Eye Care Innovation - The development of the Ultimune Eye Power Infusing Eye Concentrate highlights the growing trend in innovative eye care products that protect and nourish the delicate eye area.
2. Skin Protection Technology - ImuGeneration Technology and ImuMoisture Complex are examples of disruptive innovations in skin protection, offering long-lasting moisturizing benefits and shielding against aging factors like dryness and wrinkles.
3. Convenient Application - The sculptural pump packaging of the Ultimune Eye Power Infusing Eye Concentrate addresses the trend for convenient application methods, allowing users to easily dispense the product onto their fingertips for smooth application.
Industry Implications
1. Cosmetics and Skincare - The cosmetics and skincare industry can leverage the demand for specialized eye care products and invest in developing new formulations that protect and nourish the delicate eye area.
2. Beauty Technology - The beauty technology industry has an opportunity to explore and incorporate innovative ingredients like ImuGeneration Technology and ImuMoisture Complex into their products to enhance the effectiveness of skin protection and anti-aging solutions.
3. Packaging Design - The packaging design industry can cater to the growing demand for convenient and user-friendly packaging solutions, creating sculptural pumps or other innovative packaging designs that facilitate easy application and usage.