Recently, TrendHunter.com published an article that featured Los Angeles Lakers superstar shooting guard Kobe Bryant jumping over a moving Aston Martin. Now, Kobe, accompanied by Wee-Man, Party Boy and other members of the cast of the movie Jackass, repeat the stunt, this time jumping over a plastic pool full of black mamba snakes. I have to say this is pretty funny.
In case you missed it, here is Kobe jumping over the Aston Martin:
Extreme AdverStunts
Kobe Jumps over Snakes for Nike
Trend Themes
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Celebrity Stunt Advertising — Opportunity for brands to leverage celebrities in attention-grabbing stunts for advertising campaigns.
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Extreme Marketing — Growing trend of brands pushing the boundaries of traditional marketing tactics to create memorable experiences.
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Viral Video Advertising — Increasing use of viral videos as a marketing tool to generate online buzz and reach wider audiences.
Industry Implications
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Sports Apparel — Disruptive innovation opportunity for sports apparel brands to collaborate with athletes on viral advertising campaigns.
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Entertainment — Opportunity for entertainment industry to explore collaborations between celebrities and unique marketing promotions.
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Digital Advertising — Disruptive innovation opportunity for digital advertising agencies to create engaging and shareable content for brands.