This ad campaign by JWT Frankfurt for Extra Strong Priorin Shampoo is great. After all, who doesn't remember making huge soapy hairdos in the bathtub as a child?
The first ad depicts a woman with a giant soapy flipped-out bouffant hairstyle, while the second ad features a man with a three-inch Elvis-style sculpted 'do.
Check out some other innovative shampoo ads below.
Implications - DIG DEEPER. THIS IS BASICALLY SAYING THAT GOOD ADVERTISING IS GOOD FOR A COMPANY.
Advertising agencies have to come up with eye-catching concepts that can carry throughout different mediums. Ideas such as the Extra Strong Priorin Shampoo prove that with a unique 'golden' selling point, brilliant advertising will ensue. By doing something outrageous in combination with audience insights, creativity can happen easily.
Voluminous Soap Hairdos
Extra Strong Priorin Shampoo Campaign
Trend Themes
1. Eye-catching Concepts - Creating eye-catching concepts for advertising campaigns that can carry throughout different mediums.
2. Unique Selling Points - Using unique selling points to create brilliant advertising.
3. Outrageous Combinations - Combining outrageous ideas with audience insights to spark creativity.
Industry Implications
1. Advertising Agencies - Opportunity for advertising agencies to develop eye-catching concepts for campaigns across different mediums.
2. Shampoo Brands - Opportunity for shampoo brands to create brilliant advertising using unique selling points.
3. Creative Industries - Opportunity for the creative industries to combine outrageous ideas with audience insights to spark creativity.