Arriving as a part of the Gucci x adidas ‘Exquisite’ range, Gucci is releasing a new double-sided baseball cap and a pair of cotton half sleeves. The baseball cap has two sides: one being the beige and ebony ‘GG Supreme’ design, and black cotton being the other. For the ‘GG Supreme’ side, Gucci adds its branding in lowercase underneath adidas’ Trefoil logo design. The black side boasts adidas’ Three Stripes all the way down to the brim, drawing inspiration from the brand’s signature hat designs. The contrasting sides are stitched together with an invisible interior seam and a squatchee.
The half sleeves are crafted using cotton linen canvas that has been dipped in pure white. Red stripes travel down the length of the sleeve, ending with lace detailing at the cuffs.
The Gucci x adidas cap is priced at $810 USD, while the sleeves are approximately $460 USD. Both offerings are available now on the luxury house’s website.
Double-Sided Baseball Caps
Gucci and adidas' 'Exquisite' Range Adds a New Double-Sided Cap
Trend Themes
1. Double-sided Caps - The trend of double-sided caps offers an opportunity for fashion brands to innovate and customize their products to cater to their customer's needs.
2. Luxury Sportswear Collaborations - Collaborations between luxury fashion houses and sportswear brands offer a chance for disruptive innovation that can result in unique products that cater to both markets.
3. Invisible Interior Seams - Invisible interior seams is a trend in fashion that provides opportunities for disruptive innovation in the manufacturing process, leading to more comfortable and versatile products.
Industry Implications
1. Fashion - The trend of deluxe sportswear collaborations offers opportunities for fashion brands to collaborate with sportswear brands and develop unique products that combine fashion and functionality.
2. Sports - The trend of double-sided caps offers sports brands an opportunity to create versatile products that can cater to the needs of different sporting activities, leading to new markets and profit.
3. Manufacturing - Invisible interior seams is a trend in fashion that arises disruptive innovation opportunities in the manufacturing process, providing manufacturers with an opportunity to more efficiently produce products that are both comfortable and versatile.