Camping mats are often characterized by their one-size-fits-all design, so the EXPED Backpacking Line is intended to help change this with a number of styles that are all available in a full range of shapes and sizes. The collection of camping mats includes the Versa, the Ultra and the Dura, which are characterized by their multifaceted, lightweight and sturdy design, respectively. The mats each come in several options to choose from when it comes to length and width to ensure campers of all sizes can find the right one for their needs.
The EXPED Backpacking Line is priced starting at $100 and come as part of the continued shift towards inclusive camping gear as more consumers take part in wilderness exploration.
Inclusively Designed Camping Mats
The EXPED Backpacking Line Offers Optimized Nighttime Comfort
Trend Themes
1. Inclusive Camping Gear - The trend towards inclusive camping gear offers opportunities for companies to design products that cater to diverse body types and abilities.
2. Custom Camping Mats - The customization trend in camping mats offers opportunities for brands to design unique and personalized options for consumers.
3. Lightweight Camping Gear - The trend towards lightweight camping gear presents opportunities for companies to create products that are both durable and easy to transport.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can benefit from incorporating inclusive and customized options into their product lines to meet the needs of diverse customers.
2. Sporting Goods - The sporting goods industry can capitalize on the trend towards lightweight gear by offering products that are easy to transport while still being high-quality and durable.
3. Travel Equipment - The travel equipment industry can benefit from creating inclusive and customizable gear that meets the needs of a diverse range of travelers.