The 'Excuses Excuses Excuses' infographic reveals why clearance sales and 50% markdowns are a dangerous territory to enter for impulsive shoppers. The chart runs down not only the number of clothes purchased and unworn by women, but the excuses made to justify these must-have items.
I admit, I have definitely used some of the excuses found in the top ten including "it was in the sale section" and "I bought it with birthday/christmas money." The problem becomes apparent when you decide to treat yourself to ten different Christmas presents. More than 500 million pieces of clothing end up at the bottom of closets, never to see the light of day. Impulsive purchasing habits and low-priced retail stores like H&M have created hoarders out of many fashionistas.
Uncover some of the dirty secrets and reasons for shopping with the insightful Excuses Excuses Excuses infographic.
Shopping Justification Stats
The 'Excuses Excuses Excuses' Infographic Reveals Bad Habits
Trend Themes
1. Impulsive Shopping Habits - Creating strategies to reduce impulsive shopping habits and increase mindful consumption.
2. Clothing Hoarding - Developing innovative solutions to reduce clothing hoarding and promote sustainable fashion practices.
3. Justification Excuses - Finding new ways to debunk common justification excuses used by impulsive shoppers and encourage conscious decision making.
Industry Implications
1. Fashion Retail - Exploring disruptive innovations to offer sustainable and ethical fashion choices.
2. Technology - Leveraging technology to develop smart shopping apps and tools that encourage responsible consumption.
3. Psychology - Applying psychological insights to understand and address impulsive shopping behaviors for improved consumer well-being and satisfaction.