Bolthouse Farms announced its acquisition of Evolution Fresh, following the news of the Evolution Fresh divestment from Starbucks Corp. As part of this acquisition, Bolthouse Farms will leverage Evolution Fresh's expertise in premium beverage development to expand its current product lineup.
Evolution Fresh beverages are premium cold-pressed juices that are available at Starbucks locations. Bolthouse Farms stated that this will not change, as the beverages will still be available at Starbucks locations nationwide. On top of this, Bolthouse Farms stated that it will allow Evolution Fresh to continue growing its own brand alongside the Bolthouse Farms name, meaning there will be many more customer-first, premium juices on the market under the Evolution Fresh name in the future.
Premium Beverage Company Acquisitions
Bolthouse Farms Purchased Evolution Fresh to Expand its Line
Trend Themes
1. Premium Beverage Development - Acquisition of Evolution Fresh by Bolthouse Farms presents opportunity for further development of premium beverages.
2. Brand Growth - Bolthouse Farms' acquisition of Evolution Fresh allows for Evolution Fresh's brand to continue growing alongside Bolthouse Farms.
3. Customer-first Products - Expansion of Bolthouse Farms current product lineup through acquisition of Evolution Fresh enables more customer-first premium beverage options for consumers.
Industry Implications
1. Beverage - Acquisition of Evolution Fresh by Bolthouse Farms paves the way for disruptive innovations in the beverage industry.
2. Food and Beverage Retail - Brands like Starbucks and Bolthouse Farms could see disruptive innovation in food and beverage retail following the acquisition of Evolution Fresh by Bolthouse Farms.
3. Health and Wellness - The premium and customer-first focus of Bolthouse Farms and Evolution Fresh's products presents disruptive innovation opportunities within the health and wellness industry.