Evo Hair has announced an update to its haircare product packaging in a bid to reduce its contribution to plastic waste pollution and give the solutions a more sustainable edge over the competition. The brand will see its new packaging crafted with 50% post-consumer recycled (PCR) plastic, which will be observed across its entire range of favorites including Cassius, Box 'o Bollox, Casual Act and Crop Strutters. The brand will also see its bottles, tubes and travel-size options switched to the new PCR packaging.
The Evo Hair packaging update also comes alongside the announcement that the brand has partnered with the Canada-based for-profit social enterprise Plastic Bank. This will see the same amount of plastic collected from the environment for every Evo Hair product sold.
Reduced Plastic Haircare Packaging
Evo Hair is Updating its Packaging with PCR Plastic
Trend Themes
1. Sustainable Haircare Packaging - The shift towards using 50% post-consumer recycled plastic in packaging is setting a new standard for eco-friendly practices in the haircare industry.
2. Partnerships with Social Enterprises - Collaborating with organizations like Plastic Bank for plastic collection signifies a growing trend of businesses aligning their operations with impactful environmental initiatives.
3. Embracing Circular Economy Practices - The transition to PCR plastic across the entire product range reflects a broader movement within the cosmetics industry towards embracing circular economy principles for packaging solutions.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the adoption of PCR plastic in haircare packaging as an opportunity to enhance sustainability practices and cater to a more eco-conscious consumer base.
2. Environmental Services - The rise in partnerships between brands like Evo Hair and Plastic Bank presents a new avenue for environmental services companies to collaborate with businesses seeking to offset their plastic footprint.
3. Supply Chain Management - Exploring innovative solutions for sourcing and utilizing PCR plastic can offer a competitive edge to supply chain management companies looking to optimize sustainable packaging practices for clients in various industries.