The Evian Championship, a professional golf tournament happening in France, is enabling consumers to celebrate in style with a fashionable collaboration between the water brand and Malbon Golf.
The new line sees two ultra-modern products, including a fanny pack, and a bucket hat. Both items arrive with the water brand's stylish and luxe logo. The first item, the fanny pack, features a crisp white colorway which perfectly complements the blue and red-hued logo. Meanwhile, the bucket hat offers an exciting addition to one's wardrobe as it's reversible, meaning wearers have the option of sporting an all-white, or tie-dye aesthetic.
This collaboration will be available throughout the duration of the tournament, which takes place in Evian-les-Bains, France.
Water-Branded Golf Accessories
This Fanny Pack and Hat Celebrate the The Evian Championship
Trend Themes
1. Branded Golf Accessories - The trend of producing branded golf accessories can disrupt the sports merchandise industry.
2. Athletic Event Merchandise Collaborations - Collaborations between athletic events and fashion brands can create disruptive innovation opportunities in the fashion industry.
3. Reversible Bucket Hats - The trend of reversible bucket hats can create an opportunity for innovative designs and eco-friendly fashion in the apparel industry.
Industry Implications
1. Sports Merchandise - Sports merchandise industry can explore branded golf accessories as an avenue to boost sales.
2. Fashion - Fashion industry can collaborate with athletic events to produce innovative and fashionable merchandise.
3. Apparel - The apparel industry can explore eco-friendly designs with the trend of reversible bucket hats.