The adidas by Stella McCartney Infinite Hoodie Featues NuCycl
Laura McQuarrie — July 8, 2019 — Eco
References: news.adidas & fastcompany
The adidas by Stella McCartney Infinite Hoodie was created with Evrnu and its NuCycl technology, which is said to turn "old clothing into new, high-quality raw materials for the creation of new clothes." Like adidas and Stella McCartney, a number of forward-thinking brands are now exploring how to support a circular economy and 100% recyclable products to divert waste from landfills.
The Infinite Hoodie is comprised of 60% NuCycl and 40% organic cotton. The process of repurposing garment waste involves creating a pulp that's then liquified and then "pushed out of a 3D-printer-like extruder to form new yarn."
Thanks to its composition, the hoodie design not only boasts a unique look but also performance features that the materials couldn't previously offer in their original forms.
The Infinite Hoodie is comprised of 60% NuCycl and 40% organic cotton. The process of repurposing garment waste involves creating a pulp that's then liquified and then "pushed out of a 3D-printer-like extruder to form new yarn."
Thanks to its composition, the hoodie design not only boasts a unique look but also performance features that the materials couldn't previously offer in their original forms.
Trend Themes
1. Circular Economy Fashion - Adidas' use of Evrnu's NuCycl technology to create entirely recyclable hoodies presents an innovation opportunity for fashion brands to explore circular economy models that reduce waste and support sustainability.
2. Textile Upcycling Techniques - The use of garment waste to create new yarns via a 3D-printer-like extruder in the Infinite Hoodie design presents opportunities for textile manufacturers to upcycle waste into high-quality raw materials for future garment production.
3. Eco-friendly Performance Materials - The development of performance features in the adidas by Stella McCartney Infinite Hoodie via a mix of polyester made with upcycled materials and organic cotton presents innovation opportunities for fashion brands to pursue sustainable alternatives to traditional performance materials.
Industry Implications
1. Fashion Industry - Fashion brands have an opportunity to explore innovative circular economy models thanks to new textile upcycling techniques and entirely recyclable Hoodies like the adidas by Stella McCartney Infinite Hoodie.
2. Sustainable Manufacturing - Sustainability-focused manufacturing companies have innovation opportunities presented by the Infinite Hoodie design, which provides high-quality raw materials through new upcycling techniques.
3. Sports Apparel - In the sports apparel industry, the development of eco-friendly performance materials through entirely recyclable Hoodies like the Stella McCartney Infinite Hoodie presents an opportunity for future sustainable performance clothing development.
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