Consumer concern about plastic waste is rising as they become more aware of how it's infiltrating our waterways and natural environment, so brands are responding with new initiatives like the Everlane Renew Collection with this in mind.
The clothing collection is positioned as an eco-conscious lineup of garments that are all made from thread that is sourced from 100% recycled plastic bottles. The collection is reported to be made from three million recycled plastic bottles, which keeps them out of our waterways and landfills to help them live on as a functional garment that is inherently ready to withstand years of wear.
The Everlane Renew Collection includes a hooded puffer jacket, a fleece-lined jacket and a fleece sweater that are all ultra-cozy and ready for winter weather.
Recycled Plastic Clothing Collections
The Everlane Renew Collection is Made from Plastic Bottles
Trend Themes
1. Growing Awareness of Plastic Waste - Opportunity to develop innovative recycling and upcycling solutions for plastic waste in various industries.
2. Eco-conscious Fashion - Opportunity to create sustainable clothing collections using recycled materials and promote circular fashion.
3. Rising Demand for Eco-friendly Products - Opportunity to meet consumer demand for environmentally friendly products and develop green manufacturing processes.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate sustainable practices into fashion supply chains and develop new eco-friendly materials.
2. Plastics Recycling - Disruptive innovation opportunity: Develop advanced recycling technologies and scalable solutions to address the plastic waste crisis.
3. Sustainable Manufacturing - Disruptive innovation opportunity: Implement green manufacturing practices and develop sustainable production methods across industries.