Bees may be fading faster than a setting sun, but that knowledge has lit a fire under people's backsides; for instance, instead of creating her latest home decor using beeswax, Kelly Lamb's Ever Candle is made using coconut wax. Despite being more bee- and eco-friendly, the use of coconut wax for the Ever Candle results in an added depth to its carefully crafted scents. These fragrances were inspired by the Los Angeles-based designer's favorite places and moments of the day.
Interestingly, the Ever Candle can be used both as a candle and a body balm. Not to mention that once the Ever Candle has reached its end, people are left with the Ever Bud Vase and Planter, which will last forever.
Coconut Wax Candles
The Ever Candle by Kelly Lamb Can Also Double as a Body Balm
Trend Themes
1. Coconut Wax as an Eco-friendly Alternative - The use of coconut wax instead of beeswax for candles presents an opportunity for businesses to meet the demand for more sustainable and eco-friendly home decor products.
2. Multi-purpose Home Decor Products - The Ever Candle's ability to be used as both a candle and a body balm suggests a trend towards versatile and multi-purpose home decor items, providing opportunities for innovative product development and marketing.
3. Sustainable End-of-life Solutions - The transformation of the Ever Candle into the Ever Bud Vase and Planter not only promotes sustainability but also opens up possibilities for companies to explore creative and eco-friendly solutions for product disposal and repurposing.
Industry Implications
1. Home Decor - The use of coconut wax and the concept of multi-purpose products create opportunities for businesses in the home decor industry to cater to environmentally conscious consumers looking for sustainable and versatile options.
2. Cosmetics and Skincare - The combination of a candle and a body balm in the Ever Candle highlights the potential for innovation in the cosmetics and skincare industry, where companies can develop and market unique products that offer both functional and aesthetic benefits.
3. Sustainability Solutions - The transformation of the Ever Candle into a bud vase and planter showcases the potential for sustainability-focused businesses or start-ups to develop innovative solutions for product end-of-life and repurposing, contributing to a circular economy.