London-Based designer and artist Evelin Kasikov is most known for her CMYK cross-stitching technique and handmade printing process that she developed during her M.A. studies at Central St. Martin’s.
Kasikov says that her technique "transforms printing technology into handmade form." Through a conscious redefinition of what usually comes to mind when thinking of embroidery, for example, femininity and decoration, Evelin Kasikov and her craft are changing that rigid mentality one stitch at a time.
Implications - Products made with everyday materials appeal to those shoppers who look to make purchases they can relate to. In order for a company to increase their popularity on the market, they could come out with more items that feature relatable materials.
Contemporary Cross-Stitching
Evelin Kasikov Reinvents Embroidery One Stitch at a Time
Trend Themes
1. CMYK Cross-stitching - The CMYK cross-stitching technique developed by Evelin Kasikov offers opportunities for innovative textile designs and personalized branding.
2. Handmade Printing Process - Evelin Kasikov's handmade printing process merges traditional craftsmanship with modern technology, opening up possibilities for unique and customizable printed products.
3. Redefinition of Embroidery - Through her embroidery work, Evelin Kasikov challenges traditional notions of femininity and decoration, creating disruptive opportunities for inclusive and contemporary design.
Industry Implications
1. Textiles - The textile industry can explore the use of CMYK cross-stitching and handmade printing to create innovative and visually striking fabric products.
2. Printing - The printing industry can incorporate handmade printing processes inspired by Evelin Kasikov's techniques to add a unique touch to printed materials and branding.
3. Fashion - The fashion industry can embrace the redefined embroidery techniques of Evelin Kasikov to create avant-garde designs that challenge traditional fashion norms.