Beatrice Menis Design was put to the task of developing a packaging system concept for an Ethiopian spice company. The result is a vibrant color-coded system that succeeds in visually giving consumers a taste of the region.
The concept provides consumers with two ways of purchasing spices, including bags for frequent use, as well as smaller sized bottles for at-home chefs who do not require a stock of as much seasoning. These colorful packaging designs for the Berbere, Shiro and Mitmita spices adopt a warm color scheme to match the spices themselves and vibrant patterns to go with each exotic flavor.
On the necks of the small Ethiopian spice bottles, Beatrice Menis Design included hanging tags to provide consumers with a few tips and tricks on how to best use the spices in cooking.
Ethiopian Spice Packaging
These Packages Use Vibrant Colors and Exotic Designs to Suggest Flavor
Trend Themes
1. Color-coded Packaging - Opportunity for spice and food companies to visually distinguish their products through color coding.
2. Descriptive Hanging Tags - Opportunity for companies to educate consumers on product usage through informative hanging tags.
3. Exotic Designs - Opportunity for companies to appeal to consumers' sense of adventure and exploration through colorful and exotic designs.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to enhance their packaging and engage consumers through visually appealing and informative packaging.
2. Design and Branding - Opportunity for design and branding companies to showcase their expertise in creating visually distinctive and engaging packaging designs.
3. Tourism and Hospitality - Opportunity for tourism and hospitality companies to incorporate exotic flavors and local spices into their cuisine, supported by visually appealing and descriptive packaging.