This community for ethical exploration combines entertainment with social consciousness. Based in London with plans to expand into other cities, GOTiLo is an online guide for "travellers, revellers, storytellers, foodies, barflies, lovers of nights out, nature and fun." Founded by activist and author Asheem Singh and social entrepreneur Adam Glass, the concierge site (which is currently in beta) has an objective to be the top shareable resource for charitable minded urbanites. The crowdsourced database highlights leisurely choices that also give back, such as locally sourced restaurants, voice-giving shared space and philanthropic pubs.
This example of ethical exploration demonstrates how young people can get more involved in issues they care about and engage in conscious consumerism.
Socially Conscious Entertainment Resources
GOTiLo is an Online Community for Ethical Exploration
Trend Themes
1. Socially Conscious Entertainment - Businesses can explore ways to connect ethical values with entertainment experiences.
2. Crowdsourced Resource Sharing - Businesses can develop platforms for sharing and discovering socially conscious leisure options through crowdsourcing.
3. Local Sourcing and Philanthropy - Businesses can leverage local sourcing and philanthropy as a way to cater towards ethical consumers who care about giving back.
Industry Implications
1. Hospitality - Hotels and resorts can utilize social consciousness as a way to differentiate themselves from others and attract socially conscious travelers.
2. Food and Beverage - Restaurants and bars can explore the idea of local sourcing and philanthropy as part of their business model and marketing strategy.
3. Technology - Technology companies can develop crowdsourced platforms for discovering and sharing leisure options that also give back to the community.