Ethical Barcode is a new app that allows users to learn more about products, including who manufactures them and where the brand stands on various important issues. The platform references over 6,000 data points, including news sources, non-profit watchdogs, and other third parties, to rate companies on where they stand on environmental issues, animal testing, sweatshops, GMOs, and LGBTQ+ rights.
Ethical Barcode hopes to help consumers turn their daily shopping routine into a positive force by supporting ethical brands. Using the app is simple -- simply point Ethical Barcode at products in the grocery store to instantly discover who manufactured the product and what the company stands for.
Ethical Barcode is available for both Android and iPhone users.
Barcode-Scanning Ethical Search Apps
Ethical Barcode Tells Users How Ethical a Product or Brand Is
Trend Themes
1. Ethical Product Scanners - A trend towards barcode-scanning apps that evaluate ethical or environmental impact of products and provide transparency to buyers
2. Third-party Data Collecting - A trend towards using third-party data sources to provide comprehensive ethical ratings for companies and products
3. Consumer Activism - A trend towards using shopping habits as a tool to support ethical and environmentally responsible brands and drive change in the industry
Industry Implications
1. Retail - Retailers have an opportunity to partner with ethical product scanning apps and use ethical ratings to support sustainable and responsible brands in their stores
2. Data Analytics - Companies specializing in data analytics may find an opportunity to collaborate with ethical product scanning apps to improve data collection and provide more accurate ratings
3. Non-profit Organizations - Non-profit organizations working towards environmental or social justice may use ethical product scanning apps as a tool to drive consumer activism and call for change in the industry