Essie Canada’s lead nail artist Rita Remark is blazing a trail lined with beautiful, vibrant color. Rita and Essie have been making a big splash on the fashion scene with their brand of female-empowering nail care, and the world has begun to take notice. Whereas before, clothes were the most recognized expression of fashion, nails have become widely accepted as a fashion accessory as of late. This is largely due to Essie.
Rita keeps a mindful eye on the past, while looking boldly forward as she incorporates a timeless, but trendy style. Rita has been making such a big splash that she jumped from the globally renowned New York Fashion Week to completely running the nail section for the entirety of the Toronto Fashion week festivities.
Rita created a lane of her own, and the fashion world has embraced her with open -- and beautifully manicured -- arms.
Glamorous Vivid Nail Art
Rita Remark of Essie Canada Speaks on Female Empowerment Through Color
Trend Themes
1. Empowering Nail Care - The trend of nail care that focuses on empowering women through color, pattern, and design, providing an opportunity for companies to create products and services that inspire and uplift women.
2. Nails as Fashion Accessories - The trend of nails as a fashion accessory creates opportunities for companies that develop complementary products and services to enhance nail fashion such as nail art, decals, and other adornments.
3. Historical Inspiration for Fashion - The trend of incorporating historical style and design into modern fashion and beauty products, presents opportunities for companies to develop unique products and services that resonate with consumers.
Industry Implications
1. Beauty and Personal Care - Companies in the beauty and personal care industry can develop unique and empowering nail care products, services, and accessories that appeal to consumers interested in both traditional and innovative expressions of fashion.
2. Fashion - Fashion companies can incorporate nails as an essential component of personal style within their collections, and even create innovative designs and patterns inspired by historical fashion trends and styles.
3. Art and Design - Companies specializing in art and design, can focus on developing nail art and related accessories as a medium for self-expression, creativity, and fashion, offering consumers a unique and customizable form of personal expression.