Fashion label Fear Of God recently debuted its highly anticipated ESSENTIALS collection for Spring/Summer 2018. The seasonal campaign was captured by the talented Shawniqwa Jarvis and highlights the accessibility of the pieces. The collection aims to be versatile with staple pieces suitable for multiple occasions, especially for the label's younger target audience. Fear Of God's new ESSENTIALS collection delivers a wide range of goods from outerwear offerings and denim pieces to accessories, slide sandals, New Era nylon caps, t-shirts, hoodies and sweatpants.
Some standout items from the ESSENTIALS Spring/Summer 2018 collection are the denim shirt, denim jacket, the overcoats in camel and light gray, as well as the hiking sneakers.
Accessible Spring Apparel
Fear Of God's ESSENTIALS Collections Delivers Youthful Staples for SS18
Trend Themes
1. Versatile Staple Pieces - Fear Of God's ESSENTIALS collection focuses on versatile staple pieces that can be worn for multiple occasions, presenting an opportunity for brands to create garments that offer functionality and style.
2. Youthful Fashion - Fear Of God's ESSENTIALS collection caters to a younger target audience, highlighting the demand for trendy and stylish apparel that resonates with the youth, which can be a disruptive innovation opportunity for brands to tap into this market segment.
3. Modern Denim Offerings - The ESSENTIALS collection includes notable denim pieces such as denim shirts and jackets, signaling an opportunity for the denim industry to explore modern designs and innovative approaches to denim apparel.
Industry Implications
1. Fashion - Fear Of God's ESSENTIALS collection sets a trend in the fashion industry for creating accessible and versatile apparel, offering an opportunity for other fashion brands to follow suit and cater to a wider audience.
2. Footwear - The ESSENTIALS collection includes hiking sneakers, suggesting a potential for disruptive innovation within the footwear industry to create comfortable and stylish sneakers that can be worn for various outdoor activities.
3. Accessories - Fear Of God's ESSENTIALS collection features accessories like slide sandals and New Era nylon caps, presenting an opportunity for the accessories industry to explore trendy and functional add-ons to complement various fashion styles.