Abstract artist MC Escher has inspired Audi's latest commercial. The new ads feature the Audi A6 navigating abstract roads reminiscent of Escher's work. Check out the video at Youtube.
Implications - This is the kind of advertisement I like to watch: creative, fun and exciting. On top of that, it also plays to the intelligence of its viewers by tributing the works of a famous artist. This is one commercial that people would actually take note of instead of simply waiting for it to end, and when you're in an industry as competitive as the auto industry, that is definitely the exact kind of response that you want to generate.
Escher-Inspired Audi A6 Commercial
Escher-Inspired Audi A6 Commercial
Trend Themes
1. Abstract Road Advertising - Using abstract road visuals in advertisements is a creative and attention-grabbing trend.
2. Artistic Tribute Marketing - Creating advertisements that pay tribute to famous artists is a way to engage viewers and stand out in a competitive industry.
3. Intelligent Viewer Engagement - Designing commercials that appeal to viewers' intelligence can create a more memorable and impactful advertising experience.
Industry Implications
1. Automotive - The automotive industry can capitalize on the trend of using abstract road visuals in advertisements to create more engaging commercials.
2. Marketing and Advertising - Marketing and advertising professionals can explore the opportunity of creating commercials that pay tribute to famous artists to enhance brand recognition and appeal.
3. Media and Entertainment - In the media and entertainment industry, designing commercials that appeal to viewers' intelligence can result in higher viewer engagement and recall.