Escher-Inspired Audi A6 Commercial

 - May 7, 2006   Updated: Apr 21 2011
References: youtube & techeblog
Abstract artist MC Escher has inspired Audi's latest commercial. The new ads feature the Audi A6 navigating abstract roads reminiscent of Escher's work. Check out the video at Youtube.

Implications - This is the kind of advertisement I like to watch: creative, fun and exciting. On top of that, it also plays to the intelligence of its viewers by tributing the works of a famous artist. This is one commercial that people would actually take note of instead of simply waiting for it to end, and when you're in an industry as competitive as the auto industry, that is definitely the exact kind of response that you want to generate.