Converse designs an athletic sneaker by drawing components from its signature Chuck 70 and the ERX260. The ladder is a basketball silhouette from the 90s and the Chuck 70 ERX260 model arrives in two colorway options -- black and white or natural ivory and gray. It takes Chuck 70's base as the foundation and infuses the overlaying panels of the ERX260.
Additionally, there are also bold 'CONS' branding accents, a tongue made from leather for texture contrast, and a heel clip at the back of the model. When the hybrid model comes together, it boasts technical and sporty design aesthetics that are true to the label's language. The signature sole unit rounds out the entire design with black trimming and a license plate with an emblem that reads "ALL STAR."
Overlayed Paneling Basketball Shoes
Converse Blends the Chuck 70 and ERX260 for a Hybrid Design
Trend Themes
1. Hybrid Sneakers - The combination of different sneaker models to create hybrid designs presents an opportunity for innovative footwear companies.
2. Overlaying Panels - The use of overlaying panels on sneakers offers a chance for brands to experiment with unique and eye-catching designs.
3. Technical and Sporty Aesthetics - The fusion of technical and sporty design elements provides an avenue for brands to create athletic sneakers with a modern and stylish appeal.
Industry Implications
1. Footwear - The footwear industry can explore and capitalize on the trend of creating hybrid sneakers with overlaying panels and technical elements.
2. Athletic Apparel - The athletic apparel industry has an opportunity to align their products with the trend of technical and sporty aesthetics in sneaker design.
3. Fashion - The fashion industry can incorporate the trend of hybrid sneakers with unique design elements into their collections and appeal to sneaker enthusiasts.