Jewelry designer Erica Weiner has collaborated with perfumer D.S. & Durga to create a gunmetal-plated locket with two custom scented oils: 'Foxhunt' and 'Empress Jingu.'
Dating back to the 18th and 19th century, Erica Weiner is bringing back the Victorian "vinaigrette," which is a locket that allows salts or vinegar to drift out. Against your skin, the 'Perfume Locket Necklace' is warmed, causing the oil to heat up and unleash a beautiful fragrance.
Implications - Consumers in modern society are naturally attracted to items that feature a collaboration. Products that combine two names together appeal to those shoppers who want twice the creativity in their purchases.
Scented Accessories
Jewelry Designer Erica Weiner Collaborates with Perfumer D.S. & Durga
Trend Themes
1. Collaborative Products - Combining two brands or designers in a product appeals to consumers seeking creative and unique purchases.
2. Scented Accessories - The incorporation of fragrances into accessories provides a sensory and immersive experience for users.
3. Revival of Victorian Fashion - The resurgence of Victorian-era accessories, such as vinaigrettes, offers a nostalgic and romantic appeal to consumers.
Industry Implications
1. Jewelry - The jewelry industry can explore collaborations with perfumers or incorporate fragrances into their designs for a unique selling point.
2. Perfume - Perfume brands can partner with designers or jewelry makers to create scented accessories, expanding their product offerings.
3. Fashion - Fashion brands and designers can leverage the revival of Victorian fashion trends, incorporating vinaigrettes or similar accessories into their collections.