Jeweler H. Samuel is either attempting to broaden his target market or is just plain tired of the popular convention that dictates a woman wear an engagement ring until her wedding date; his brand new Tioro ring is meant to be worn as a men's engagement ring.
According to the Daily Mail, H. Samuel is the only jeweler in Britain to offer engagement rings exclusively for men. The Tioro ring is a titanium band with a small diamond, priced at £79.99--a far cry from the blinged-out engagement rings that don the ring fingers of well-heeled women worldwide.
Engagement Rings for Men
H. Samuel Tioro Ring Lets Ladies Pop the Question for a Change
Trend Themes
1. Men's Engagement Rings - The trend towards marketing engagement rings to men presents opportunities for jewelers to create unique designs and marketing strategies for this previously untapped market.
2. Gender-specific Jewelry - The emergence of gender-specific jewelry challenges traditional gender norms and creates opportunities for innovation and customization in the jewelry industry.
3. Affordable Engagement Rings - The popularity of affordable engagement rings for men opens up a market for accessible yet elegant jewelry options.
Industry Implications
1. Jewelry - The jewelry industry can take advantage of the trend towards men's engagement rings by developing new products and marketing strategies to appeal to this market.
2. Fashion - The inclusion of men's engagement rings as a fashion accessory presents opportunities for fashion designers to incorporate these rings into their designs.
3. Wedding Planning - The trend towards men's engagement rings creates new opportunities and challenges for the wedding planning industry as couples redefine gender roles in engagement and marriage.