The Emporio Armani Fall/Winter 2014/2015 campaign was taken along the shores of Ireland. Models Amra Cerkezovic, Benthe De Vries, Alex Wilms and Matt Trethe stood in front of streams of water as they sported the current collection, displaying a bit of the outdoors alongside upscale couture.
Photographer Boo George put together these seaside advertisements. In spite of the damp backdrop, the models sported strap stiletto heels, upscale outerwear, leather loafers and warm fur coats. Although this is far from what one would usually wear at the beach, George made the production come across as natural and approachable for followers of the Emporio Armani label.
In addition to the showcasing of apparel, accessories also dominated this campaign. Viewers will be able to pick from modernized aviator sunglasses, thick embossed bangles and retro, masculine watches.
Sleek Seaside Fashion Campaigns
The Emporio Armani Fall/Winter 2014/2015 Ads Feature Water Beds
Trend Themes
1. Sleek Seaside Fashion - High fashion brands are increasingly embracing natural backdrops to showcase their designs, providing opportunities for beachwear and resort clothing industries.
2. Upscale Beachwear - The current trend of showcasing high-end clothing near the ocean is providing innovative opportunities for beachwear designers.
3. Accessories in Fashion - High-end fashion brands are not only emphasizing clothing but accessories to showcase their latest products.
Industry Implications
1. Fashion - The fashion industry has the chance to expand their portfolio by incorporating natural backdrops for fashion campaigns.
2. Beachwear and Resort Clothing - This industry has a unique chance to embrace showing high fashion clothing or accessories near the beach.
3. Accessories Industry - Fashion accessories are getting just as much attention as clothing, with particular emphasis on modernized aviator sunglasses, embossed bangles, and masculine watches.