Apple is rolling out Emoji 13.1, offering a myriad of new text icons that aim to be more inclusive than previous updates.
According to a preview from the brand, this update will include 200 new skin tone variations. This announcement comes on the heels of the brand's latest update Emoji 13.0, which will be fully rolled out by the end of fall 2020. The 13.1 variation focuses on two main icons: "couple with heart" and "couples kissing."From this, consumers can assume that the new skin tone variations can be applied to this core release. In addition, the brand has also announced the introduction of a flaming heart, a woman with a beard, more interracial couples, a heart with a bandage on it and more.
Inclusive Emoji Updates
Apple is rolling out Emoji 13.1
Trend Themes
1. Inclusive Emoji Updates - Disruptive innovation opportunity: Brands can capitalize on the demand for more inclusive emojis by creating customized emoji packs or emoji keyboards that cater to specific communities or demographics.
2. Emoji 13.1 Skin Tone Variations - Disruptive innovation opportunity: Companies can develop AI-powered tools or plugins that automatically suggest and apply the most appropriate skin tone variations for emojis based on user preferences or context.
3. Expanded Representation in Emoji - Disruptive innovation opportunity: Organizations can create platforms or applications that allow users to submit and vote for new emoji designs that represent diverse identities, cultures, and experiences.
Industry Implications
1. Technology - Disruptive innovation opportunity: Tech companies can integrate machine learning algorithms into messaging apps and social media platforms to automatically generate personalized emojis based on users' facial features and expressions.
2. Entertainment - Disruptive innovation opportunity: Content creators and media companies can develop animated series, movies, or games centered around inclusive emojis, contributing to positive representation and cultural awareness.
3. Marketing - Disruptive innovation opportunity: Marketers can leverage the popularity of inclusive emojis by incorporating them into brand campaigns, social media strategies, and product designs, fostering a stronger connection with diverse audiences.